This page provides you with instructions on how to extract data from Magento and load it into Redshift. (If this manual process sounds onerous, check out Stitch, which can do all the heavy lifting for you in just a few clicks.)
What is Magento?
Magento is an open source content management system for ecommerce web sites. It's known for its flexibility and wide adoption across ecommerce businesses of all sizes.
What is Redshift?
When it was released in 2013, Amazon Redshift was the first cloud data warehouse. It uses defined schemas, columnar data storage, and massively parallel processing (MPP) architecture to provide a base for analytics reporting.
Getting data out of Magento
You can use the Magento API to extract information. In most recent version, Magento offers both REST and SOAP versions of its API. Be warned, however, that historical versions of different Magento API calls could display inconsistent compatibility.
You can also pull data directly from the underlying database. (Using the API is really just doing this via a layer of abstraction.) If you go this route, familiarize yourself with the Magento database structure.
Preparing Magento data
Your Magento data needs to be structured into a schema for your destination database. If you choose to work with the default Magento database structure in your analytical environment, this simply means recreating the tables and fields that you pulled from your Magento API. You can refer to the API docs or use the information_schema tables in those databases to get the information you need.
Loading data into Redshift
When you've identified all the columns you want to insert, use the Reshift CREATE TABLE statement to make a table in your data warehouse to receive the data.
Now you can replicate your data. It may seem as if the easiest way to do that (especially if there isn't much of it) is to build INSERT statements and add data to your table row by row. If you have any experience with SQL, this probably will be your first inclination. But beware! Redshift isn't optimized for inserting data one row at a time. If you have a high volume of data to be inserted, you should instead load the data into Amazon S3 and then use the Redshift COPY command to import it into Redshift.
Keeping Magento data up to date
At this point you've coded up a script or written a program to get the data you want and successfully moved it into your data warehouse. But how will you load new or updated data? It's not a good idea to replicate all of your data each time you have updated records. That process would be painfully slow and resource-intensive.
Instead, identify key fields that your script can use to bookmark its progression through the data and use to pick up where it left off as it looks for updated data. Auto-incrementing fields such as updated_at or created_at work best for this. When you've built in this functionality, you can set up your script as a cron job or continuous loop to get new data as it appears in Magento.
And remember, as with any code, once you write it, you have to maintain it. If Magento modifies its API, or the API sends a field with a datatype your code doesn't recognize, you may have to modify the script. If your users want slightly different information, you definitely will have to.
Other data warehouse options
Redshift is great, but sometimes you need to optimize for different things when you're choosing a data warehouse. Some folks choose to go with Google BigQuery, PostgreSQL, Snowflake, or Microsoft Azure SQL Data Warehouse, which are RDBMSes that use similar SQL syntax, or Panoply, which works with Redshift instances. Others choose a data lake, like Amazon S3 or Delta Lake on Databricks. If you're interested in seeing the relevant steps for loading data into one of these platforms, check out To BigQuery, To Postgres, To Snowflake, To Panoply, To Azure Synapse Analytics, To S3, and To Delta Lake.
Easier and faster alternatives
If all this sounds a bit overwhelming, don’t be alarmed. If you have all the skills necessary to go through this process, chances are building and maintaining a script like this isn’t a very high-leverage use of your time.
Thankfully, products like Stitch were built to move data from Magento to Redshift automatically. With just a few clicks, Stitch starts extracting your Magento data, structuring it in a way that's optimized for analysis, and inserting that data into your Redshift data warehouse.